What is inbound marketing?

Inbound marketing is a just small part of a bigger movement in the business world; a bigger movement known as inbounds.

Inbound refers to a method used to entice, engage and delight people to build a business that provides value and promotes trust. With advances in technology, inbound promotes doing business the human way. It is a better way to market, serve and sell to your customers. The inbound approach promotes a good business-customer relationship which eventually leads to company growth over time.

This method is made up of three stages:

• Attract

• Engage

• Delight

Business that apply the inbound approach use this three-step method to build trust and credibility. The focus is on adding value at every stage of your journey with your customer.

As a business person, this inbound marketing approach means growth for your business. Here is how it happens. Your customers are happy; so they buy from you again or bring new customers by recommending or promoting your product to family and friends, thereby leading to an increase in sales and massive business growth, this approach is known as customer relationship management. On the other hand, if your customers are not happy because you’re over-promising and under-delivering, the growth of your company will be greatly affected.

Getting your team to be conversant with the inbound approach is really important because it will provide a complete experience for any customer who interacts with your business. The job of attracting should not be left for the marketers alone neither should the job of engagement and delight be left alone sales and services respectively. If you must build long lasting relationships and ensure that your customers stay, every customer-facing team needs to learn how to attract, engage and delight customers.

Using the Inbound Methodology in Marketing:

Your major aim as an inbound marketer is to attract new prospects to your company, engage and delight them individually. To do this perfectly, you need to work hand in hand with your sales and services team. It might seem to be such huge job but using the inbound methods will make it easier.

Attract

You want people coming to your website but not just anybody. You are targeting people that will turn leads and eventually become customers. So it is important to use artificial intelligence marketing tools for targeting the right people?

You can get the customers you want through pushing out the right content at the right time – when they are searching for it.

Engage

Engaging customers through email marketing, bots, live chats or messaging apps can help create lasting relationships. Conversion tools like CTSs, forms and leas flows can help you get the information of all the prospects visiting your website on a daily. You can then use this information to personalize the experiences of your visitors through smart content.

Delight

You can always deliver the right information to the right person at the right time using email and marketing automation. Your sales and service team can come up with messages that help you relate better with your customers. Also, try to create great content that your prospects will be willing to share with family and friends. Make the content using their favorite format.

For more information about inbound marketing visit ADOHM.